Checking up on ShowStudio discovered a project around Purikura (Print Club) which refers to the Photo-Me style booths introduced to malls in Japan by games companies like SEGA in the mid-90’s. Given the current anti-design graphic trend this seems like the perfect gonzo-photography style. The point of Purikura is that you can change the backdrop and add graphics and type. Originally Purikura photo booths were associated with adolescent girls, customising photos with their friends but the appeal has broadened with more advanced equipment which now includes changing backgrounds, costume hire, lighting and even moving floors. ShowStudio has commissioned a project in Tokyo using a Miss DoLL purikura machine to showcase the latest collections by YSL, Commes des Garcons, Dior, Prada and Chanel. Photos by Rorenchan at Flickr.