The unlikely influences of the LSD fuelled counterculture of the 60’s, surf/board/skate/ride culture and biker gangs fed the DIY tech start-up phenomenon of the 1970’s which continue to this day. From Disney to Xerox to Apple to Google. From the hippy communes and improvised festivals to the growth of Silicon Valley and driverless cars. Californian design has created the systems by which we live, work, play and communicate. From spoken language to visual language the stream of innovation coming from the West Coast continues to dictate our very existence leaving us permanently turned-on and tuned-in.