About Us:

Apropos- is a creative design consultancy specialising in brand identity.

Apropos- is a graphic design studio established by Gareth Wild in 2000. With more than 20 years experience we provide graphic design, art direction and cross-media creative solutions, collaborating with a network of freelance specialists to build appropriately skilled teams around each project.  

We have a broad range of experience which includes working with global sports brand Reebok to re-launch their football collection, helping Amazon (LoveFilm) refine their video streaming portal and creating an advertising campaign for a Channel 4 season of US sitcoms (Friends, Ally McBeal, Will & Grace). We also worked on a comprehensive brand identity for the government funded organisation tasked with de-carbonising the UK energy sector (Energy Systems Catapult). 

Our clients come from a wide variety of sectors including arts, media, education, retail, telecoms, science and technology. We design to support client messages, anticipating trends and wider cultural influences to deliver appropriate solutions. Research is at the heart of our process and we invest time gathering information from primary sources in advance of its absorption into the mainstream.

During 2021 we designed identities for two US film titles (The Myth of Control, The Multi), worked with clothing brand Montane, created campaign graphics and T-shirt designs for environmental charity Population Matters and continued our work with live arts venue Saffron Hall. We also produced scenic graphics for the successful exhibition BEANO: The Art of Breaking the Rules at Somerset House.

Gareth is a graduate of the Royal College of Art, previously working as a senior designer at Neville Brody’s Research Studios where projects included the award-winning Guardian Unlimited website, campaigns for winter sports brand Salomon, 4th Estate publishing and Macromedia software. Gareth has exhibited at The London Design Festival, The Photographer’s Gallery and Microsoft’s European Research HQ in Cambridge.

'#Found' research project shown at Microsoft Research, Cambridge (Photography: Richard Legge)

'Autogeddon' included in 'YR1: A Snapshot of Britain in the 21st Century' at the Photographer's Gallery, London

'Apropos-Everybody' photo-essay produced as a book and installation exhibited at London College of Communication's 'Interact:1' show, part of London Design Festival.

Interviewed at the Royal College of Art's 'Graphics 50' show (Film: Deborah Pelling)