We are a creative design studio specialising in brand identity.

Apropos- is a freelance design studio established by Gareth Wild. He collaborates with a network of creative specialists to provide graphic design, creative direction and cross-media solutions.

We have worked with international brands, national institutions, charities and start-ups. Our clients come from the arts, culture, media, fashion, technology, telecoms, education and transport sectors.

Research is at the heart of our process and we invest time gathering information from primary sources in advance of their absorption into the mainstream, anticipating trends and wider cultural influences to deliver appropriate solutions.

We worked with Reebok to re-launch their football collection, helped Amazon (LoveFilm) refine their video streaming portal and created an advertising campaign for Channel 4 to promote a season of US sitcoms (Friends, Ally McBeal, Will & Grace). We also worked on a comprehensive brand identity for the government funded organisation tasked with de-carbonising the UK energy sector (Energy Systems Catapult) and re-branded Jesus College (Oxford University) ahead of a major capital investment and their 450th anniversary. 

We also work with a variety of cultural institutions, venues, performers and artists, including environmental graphics for the recent exhibition ‘Beano: The Art of Breaking the Rules’ at Somerset House. Other clients include Academy of Ancient Music, Britten Sinfonia, Saffron Hall, Contemporary Arts Society and the National Trust.

Gareth is a graduate of the Royal College of Art and was a senior designer at Neville Brody’s London office working with Salomon, Macromedia, Deutsche Bank, 4th Estate Publishing and The Guardian. Studio research projects have been exhibited at The London Design Festival, The Photographer’s Gallery and Microsoft’s European Research HQ in Cambridge.

Selected client list - Academy of Ancient Music, BBC, Britten Sinfonia, Channel 4, Clarks, Contemporary Art Society, Dorling Kindersley, Energy Systems Catapult, Energy Technologies Institute, Faber & Faber, Frontier Economics, Icon Art Publishing, Heathrow Airport, Helly Hansen, LOVEFiLM (Amazon), MacUser Magazine, Montane, Musto, National Trust, Oxford University, Population Matters, Reebok, Saffron Hall, Salomon, Sky Magazine, Somerset House, Taylor & Francis Publishing, Tommy Hilfiger, Vodafone, 360 Giving, 4th Estate Publishing.

'#Found' research project shown at Microsoft Research, Cambridge (Photography: Richard Legge)

'Apropos-Field' shown at the Anti-Design Festival, Redchurch Gallery, London

'Autogeddon' included in 'YR1: A Snapshot of Britain in the 21st Century' at the Photographer's Gallery, London

'Apropos-Everybody' photo-essay produced as a book and installation exhibited at London College of Communication's 'Interact:1' show, part of London Design Festival.

Interviewed at the Royal College of Art's 'Graphics 50' show (Film: Deborah Pelling)