About Us:

Apropos- is a creative design consultancy specialising in brand identity.

Apropos- provides graphic design, art direction and cross-media creative solutions. All projects are managed by principal designer Gareth Wild working with a network of freelance specialists – researchers, planners, copywriters, photographers, film makers, set designers and programmers. This array of expertise and talent means Apropos- is able to build teams with appropriate experience and skills around every client project.

Apropos- worked with global sports brand Reebok on the relaunch of their football collection. We helped Amazon/LoveFilm refine their video streaming portal, created an advertising campaign for Channel 4, and recently worked with the Energy System Catapult on a comprehensive rebrand. Our clients come from a wide variety of sectors including arts, media, education, retail, telecoms, transports, science and technology.

We design to support client messages, anticipating trends and wider cultural influences to deliver appropriate solutions. Research is at the heart of our process and we invest time gathering information from primary sources in advance of their absorption into the mainstream.

The studio was established by Gareth Wild in 2000. Gareth originally trained in scientific illustration and worked as a medical artist at Addenbrooke’s Hospital Cambridge and St Bartholomew’s Hospital London.

Following an MA at the Royal College of Art, Gareth worked as a graphic artist at The Daily Express, then as a senior designer at Neville Brody’s Research Studios. Projects included the Guardian’s award winning GuardianUnlimited website, and work with wintersports brand Salomon and Macromedia software. Gareth has exhibited at The London Design Festival, The Photographer’s Gallery and Microsoft’s European Research HQ in Cambridge.

'#Found' research project shown at Microsoft Research, Cambridge (Photography: Richard Legge)

'Autogeddon' included in 'YR1: A Snapshot of Britain in the 21st Century' at the Photographer's Gallery, London

Interviewed at the Royal College of Art's 'Graphics 50' show (Film: Deborah Pelling)

'Apropos-Everybody' photo-essay produced as a book and installation exhibited at London College of Communication's 'Interact:1' show, part of London Design Festival.